Genex Creates Online Presence for Activision's New Call of Duty Franchise.

Business Editors/High-Tech Writers

LOS ANGELES--(BUSINESS WIRE)--Nov. 17, 2003

In support of its highly-acclaimed epic, war-themed Call of Duty(TM) PC game, Activision, Inc. (Nasdaq:ATVI) has tapped Genex to create a web site that conveys the unparalleled action and excitement of this groundbreaking title to the millions of gamers who make up today's online audience.

Working hand-in-hand with Activision's brand marketing team, Genex has created a graphically rich marketing web site that immediately draws visitors into the energy and theme of Call of Duty. Located at www.callofduty.com, the site introduces fans to the cinematic intensity of the game and its epic combat situations with gameplay videos, original Flash elements, sound effects, screenshots and in-depth game information. The site enables game aficionados to share the action with friends by sending out video clips, screenshots and desktop wallpaper via a branded email "receiver."

"With the launch of the Call of Duty web site, Activision has raised the bar for videogame marketing sites," said David Glaze, Vice President, Creative, Genex. "We've created much more than the usual static collection of images and text. This site captures the experience and intensity of the game itself. We believe passionately in pushing the online experience to energize consumers and build brand relationships. The Call of Duty web site is engaging and acts as a linchpin in the franchises product marketing strategy, not simply an online brochure."

Call of Duty has already received widespread critical acclaim, earning the "Editor's Choice" award from top print and online gaming publications including PC Gamer magazine, IGN.com, Gamespy.com and Gamespot.com. The game delivers the movie-like cinematic intensity and chaos of battle and thrusts players to the front lines of combat, as ordinary soldiers fighting together as a squad through epic moments of World War II. Call of Duty enables players to see the war from multiple perspectives, fighting the Nazi war machine for the liberation of Europe as American, British and Russian soldiers through 24 intense single player missions and team-based Axis vs. Allies online multiplayer action.

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $864 million for the fiscal year ended March 31, 2003. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

About Genex

Founded in 1995, Genex (www.genex.com) delivers Internet consulting and development services to Fortune 1000 companies seeking low-risk, high-value strategy, creative, and engineering. The company's focused solutions enable everyday efficiencies and long-term effectiveness, and thereby increase client ROI and overall competitive advantage. Winner of numerous web site design awards, including the prestigious Communications Arts and Clio awards, Genex is a Microsoft Gold Certified Partner, serving industry leaders such as Warner Bros. Entertainment, Twentieth Century Fox, Lions Gate Entertainment, Universal Pictures, American Honda Motor Co., Brown & Williamson, CitiStreet, and Herman Miller. Ranked eighth on the 2001 Deloitte & Touche Fast 50 for the Los Angeles area and a member of the Inc. 500, the company has offices in Los Angeles and Atlanta.

Activision(R) is a registered trademark and Call of Duty is a trademark of Activision, Inc. and its affiliates. All other trademarks and trade names are the properties of their respective owners.